Look East

Salt Lake and Sector V are turning out to be the new commercial hubs even as more people are turning away from the traditional hangouts to the eastern fringes

Basundhara Ghosh, Salt Lake

It was not many years ago that the perfect long drive out of the city was towards the airport. But, today, to reach the eastern fringes of the city, one has to negotiate fearful traffic at various junctions of the EM Bypass because of the increased flow of cars to and from that area.
In fact, while the chunk of the IT workforce of a few thousand people travel to sector V everyday, a large number of people are now going their to shop, catch films and eat out. Rahul Dasgupta, a resident of Bansdroni in fact voices his preference for City Center and Inox in Salt Lake vis-à-vis its counterpart in Forum. “It’s far more spacious and chilled out and a true hangout place,” he explains. Needless to say then that businesses are growing and those involved in it are positive of future growth trends. “Since our inception in 2004, we have seen a 40 per cent compounded annual growth in terms of footfall with our current average footfall (per day) being about 4000-5000 patrons on weekends and 2500+ patrons on weekdays.
Earlier our patron profile was mainly predominated by residents of Salt Lake and the surrounding catchment areas but now patrons are coming in from as far as Behala, Alipur, Diamond Harbour, Barasat, Thakurpukur and even Barrackpore,” says Subhasis Ganguli, regional general manager, Inox, City Centre.
The area is also flourishing in terms of food joints - both restaurants and coffee outlets have opened up aplenty across the area. Anand Puri whose family owns Trinca’s on Park Street and BB’s in Sector V, has a positive outlook on business in this area. “There is a lot of prospect here. As soon as the Rajarhat township is built, we expect business to flourish,” said Puri. In fact people like Debanjan Niyogi, who resides in Tollygunge feel that it would great if Salt Lake and Rajarhat is connected via the metro soon, because conveyance still is an issue if one does not have private transport. Indeed, if these loose ends can be tied, East Kolkata will emerge as the favoured commercial destination of the city.

Source: East Kolkata Plus (Times of India)